Nothing Beats Quality Content
People use search to find the best, relevant content. This is the primary mission of the search algorithms.
What does quality content mean? It means substance. You want to provide information or context in a unique and helpful way. Being helpful gets you links and respect. Being the most helpful makes you #1 in Google.
Our job is to help inform your content efforts and improve it for better search visibility.
How we optimize content for Web 3.x
- Best practices: make sure content, meta data, and schema are aligned and optimized.
- Provide targeting and guidance for long-tail keyword targets (where most traffic comes from) to be used in content.
- Help content be more "conversational" so it shows up in contextual voice searches.