Optimize for Mobile
Research shows that the mobile version of your website should be extremely fast and lean. The site should load instantly with the quality content they arrived for. Don't disappoint!
You also need to make it easy for them to follow your call-to-action. Do you want them to call? Make the phone easy to find and coded for Click-To-Dial. Want them to buy, sign up, or share? Better put that button in the right place.
Optimize for Local Search
Are you a local business? Getting found on mobile search is absolutely mandatory.
Four out of five of your potential customers use search to find you. 18% of those find you via search will make a purchase from you within 24 hours.
Mobile Performance Matters
The move to mobile has made pagespeed performance (how fast your pages load over a cellular network) a major factor in search engine algorithms. Usability is another major factor. Google will not send people your way if your site does not load and work properly on mobile devices.
While there used to be 2 parallel worlds of search results, they have since merged. You MUST perform well on mobile to also rank well on desktop and voice.