Pagespeed Performance

Performance is critical
Google: if there’s too much friction, they’ll abandon the site and move on. ThinkWithGoogle
Fast and lean for mobile
53% of mobile users abandon sites that take longer than 3 seconds to load. Akamai
Mobile matters.
Mobile sites that loaded in 5 seconds earned almost double the revenue of sites that took 19 seconds to load. Akamai
Make it snappy
You have 50 milliseconds to make a good first impression! (or they will leave) tandfonline
Website Performance is a huge factor in SEO. You want your website to feel as "snappy" as possible on mobile.

DIY Pagespeed Analysis

Test your rendering speed >> tools.pingdom.com

Google pagespeed for mobile >> testmysite.thinkwithgoogle.com

Industry comparison for mobile pagespeed test

How to Improve Your Website Pagespeed

There are several layers that influence performance, and the base layer depends upon the your web server / hosting arrangement. But other layers matter too.

  • Server hardware and software configurations.
  • Optimizations at the web server (Apache) level.
  • Optimize the database (MYSQL) level.
  • Optimize at the CMS (Drupal core and modules) level.
  • Leverage browser caching.
  • Proper aggregation and compression of scripts and files.
  • Caching layer technologies such as APC (Advanced PHP Caching) and Varnish.
  • Getting all of the above to work together.

Superclean includes Google Pagespeed performance in SEO audits. We believe this factor carries a lot of weight, and we can identify problems / suggest improvements for your web team. We provide Performance Services for our website clients as Superclean Web.