Data and Analysis

Approximately 40% of the world’s population has an internet connection in 2018.
In 1995, it was less than 1%. WebHostRating
Marketers see SEO as becoming more effective:
82% report effectiveness on the rise and 42% state SEO effectiveness is increasing significantly. MarketingDive
SEO reports can get very detailed and complex. Our job is to make sense of it. What is working and what isn't? How can we improve it? What can we learn from SEO data?

This is what your SEO Dashboard looks like

What you can learn from SEO Reports and Analysis:

  • Traffic sources and trends tell you about your audience. What are they looking at and for how long? How did they arrive and where did they exit?
  • The Keyword Rankings Tracker shows how your target keywords perform in search engine results. Results may differ per individual but we can track the average rankings.
  • We can segment target audiences to get better localized data.
  • Monitor conversion improvements and goal tracking.
  • CTR's (click through rate) for both pages and queries help identify successes, missed opportunities, and new opportunities.
  • Learn from your competition to see how they compare and what they are targeting.
  • Check bounce rates to make sure you are appearing on relevant searches.
  • Monitor backlinks and other 3rd party channels.
  • Quantify social media influence from: Facebook | Twitter | Youtube | Instagram | LinkedIn | etc.
  • Use SEO in conjunction with your ad campaigns: Google Adwords | Facebook Ads | Bing | AdRoll | etc.
  • Email campaigns and call tracking can be included too!
Frequently Asked Questions: 

How does your SEO report help me?

The goal of the reports is to incrementally improve your site's content and SEO. You want to build traffic but what you really want is quality traffic. Our reports will help you understand where you are valued and where you missing. They will help you capitalize on opportunities and create new ones. Ultimately, your site visitors' behavior tells you what your audience seeks.

What is my click through rate (CTR)?

The CTR is the ratio of site visitors who follow through on a click, whether the clicked link is in an email, social media, search result, online ad, or other web page. We usually track and analyze the CTR of specific campaigns, terms, or pages. So there are many options for measuring CTR's.

What does analyzing click-throughs from queries and page landings tell us?

Search console analysis helps us spot missed opportunities and find new opportunities.