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4 in 5 use search to find local info
and 18% of LOCAL MOBILE searches lead to purchase within a day.
ThinkWithGoogle
SEO is over 5x more effective than PPC
but SEO only receives 1/8 of the media spend.
NewMediaCampaigns
As of 2018, 50.1% of traffic on average
still comes from organic search (roughly the same as 2014.)
BrightEdge
Optimize your business listing
Google says 70% of mobile searchers call a business directly from search results.
SearchEngineWatch
Google accounts for over 72% of world's search traffic
followed by Baidu 14% and Bing 7-8%.
NetMarketShare
On desktop search, the click through rate is 32%
for the top ranking search result. The #5 result gets less than 5% CTR.
SmartInsights