As of 2018, 50.1% of traffic on averagestill comes from organic search (roughly the same as 2014.)
Google accounts for over 72% of world's search trafficfollowed by Baidu 14% and Bing 7-8%.
SEO is over 5x more effective than PPCbut SEO only receives 1/8 of the media spend.
Mobile dominates!Over 50% of searches are on smartphones and increasing.
4 in 5 use search to find local infoand 18% of LOCAL MOBILE searches lead to purchase within a day.
On desktop search, the click through rate is 32%for the top ranking search result. The #5 result gets less than 5% CTR.
Voice Search is growing fast!By 2020, 50% of all searches will be voice searches.
Optimize your business listingGoogle says 70% of mobile searchers call a business directly from search results.